(Scott Garfield / TT NYHETSBYRÅN)

Analyser: Filmen så dålig att den kan skada Netflix

Netflix scifi-film The Cloverfield Paradox som lanserades med pompa och ståt vid Super Bowl har fått katastrofala recensioner. Efter att ha sett filmen frågar sig Economists filmkritiker Nicholas Barber om Netflix kommande släpp kan skadas genom association och om Netflix varumärke kommer att skadas även det.

Atlantics David Sims konstaterar att Netflix strategi alltid har varit att konstant släppa eget unikt material.

”Men om småskaliga independentprojekt var ryggraden i den strategin under 2017, verkar än så länge välpolerade b-filmer vara det som gäller under 2018, skriver Sims.

 
The Cloverfield Paradox
Wikipedia (en)
The Cloverfield Paradox is a 2018 American science fiction horror film directed by Julius Onah, written by Oren Uziel and Doug Jung, and produced by J. J. Abrams's Bad Robot Productions. It is the third installment in the Cloverfield franchise, following Cloverfield (2008) and 10 Cloverfield Lane (2016). The film stars Daniel Brühl, Elizabeth Debicki, Aksel Hennie, Gugu Mbatha-Raw, Chris O'Dowd, John Ortiz, David Oyelowo, and Zhang Ziyi, and follows an international group of astronauts aboard a space station who, after using a particle accelerator to try to solve Earth's energy crisis, must find a way home after accidentally traveling to an alternate dimension. The film was based on God Particle, a spec script from Oren Uziel which had the main plot of the space station crew but unconnected to Cloverfield. The script was acquired by Paramount Pictures and Bad Robot in 2012. It had been initially planned as part of Paramount's low-budget InSurge distribution label, but following the folding of that label, its production was expanded as a Paramount-distributed film. Only during production did Abrams decide to link the film to Cloverfield, adapting Uziel's screenplay and adding scenes to establish this connection, following the same approach used by 10 Cloverfield Lane from its original script, The Cellar. Abrams saw the ability to use the particle accelerator accident as a means for future events to cause changes in the past, establishing a way to narratively link the Cloverfield franchise together. Once announced as a yet-named Cloverfield film in late 2016, the film's release was delayed several times. A surprise trailer for the film aired during Super Bowl LII on February 4, 2018, providing the final name of the film and its release on Netflix occurring immediately after the game. Though specific details of Netflix's acquisition of distribution rights were not known, industry analysts believe Netflix's involvement helped to make an otherwise lackluster film profitable for Paramount, whereas a more traditional theatrical release would have ended in a loss. Despite the unique marketing tactics being praised, the film itself received generally negative reviews from critics, who criticized the messy narrative, writing and editing, with many considering it the weakest of the Cloverfield films, although Mbatha-Raw's performance did receive some praise.
Omni är politiskt obundna och oberoende. Vi strävar efter att ge fler perspektiv på nyheterna. Har du frågor eller synpunkter kring vår rapportering? Kontakta redaktionen