Barbie fyller 60 år – är fortfarande poppis
Det har i år gått exakt 60 år sedan Barbie-dockan hittade till butikshyllorna under en leksaksmässa i New York, skriver NTB. Två år senare tillkom pojkvännen Ken.
Skaparen Ruth Handlers barn ska inte bara ha gett namn åt dockorna utan även ha inspirerat dess tillkomst, enligt Nathan Baynard, som ansvarar för marknadsföringen.
Dockan är fortfarande populär och säljs i 58 miljoner exemplar per år i 150 länder, skriver nyhetsbyrån.
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Barbie
Wikipedia (en)
Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.
Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line. However, sales have declined sharply since 2014. The doll transformed the toy business in affluent communities worldwide by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends of Barbie, etc.). She had a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life-style that can be shared with affluent friends. Starting in 1987, Barbie has expanded into a media franchise, including animated films, television specials, video games, and music.
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Ken
Wikipedia (en)
Ken is a fashion doll introduced by Mattel in 1961 as the fictional counterpart of Barbie, who was introduced two years earlier. Similar to his female counterpart, Ken has a fashionable line of clothing and accessories. In the Barbie mythos, Ken met Barbie on the set of a TV commercial in 1961, although Mattel has never specified the precise nature of their relationship. Since his debut, Ken has held at least 40 occupations. He was invented by Elliot Handler.
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Ruth Handler
Wikipedia (en)
Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. She served as the president of the toy manufacturer Mattel Inc., and is best remembered for inventing the Barbie doll, although the doll's design was created by missile engineer-turned-toy designer Jack Ryan.
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