Företag spås rycka i Nassib – risk för ”pinkwashing”

Pinkwashing is a term used to describe the action of using gay-related issues in positive ways in order to distract attention from negative actions by an organization, country or government. In the context of LGBT rights, it is used to describe a variety of marketing and political strategies aimed at promoting products, countries, people or entities through an appeal to gay-friendliness, in order to be perceived as progressive, modern and tolerant. This phrase, in reference to LGBT rights, was coined by Sarah Schulman in an op-ed piece for The New York Times entitled "Israel and Pinkwashing". This term is not to be confused with pinkwashing in relation to breast cancer, which describes a company's campaigning for breast cancer awareness while they contribute to the production of chemical carcinogens.

Carl Paul Nassib (born April 12, 1993) is an American football defensive end for the Las Vegas Raiders of the National Football League (NFL). He played college football at Penn State and was drafted by the Cleveland Browns in the third round of the 2016 NFL Draft. He has also played for the Tampa Bay Buccaneers. In 2021, Nassib became the first active NFL player to publicly come out as gay.