Livsmedelsjätte slutar att annonsera på Facebook
Livsmedelsgiganten Unilever slutar att köpa annonsplats på Facebook, Twitter och Instagram, rapporterar Wall Street Journal.
Företaget uppger att bojkotten beror på plattformarnas problem med hatfyllt innehåll och att den gäller året ut, till att börja med.
”Mot bakgrund av polariseringen och det kommande valet i USA, måste de börja agera mot hatet”, säger Unilevers talesperson Luis Di Como.
Det brittisk-nederländska företaget äger över 400 varumärken, däribland Dove, Knorr, Hellmann’s och Ben & Jerrys.
bakgrund
Unilever
Wikipedia (en)
Unilever is a British-Dutch multinational consumer goods company, headquartered in London, England Its products include food, energy drink, ice cream, tea, cleaning agents, beauty products, and personal care products. Unilever is the largest producer of soap in the world. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.Unilever owns over 400 brands, with a turnover in 2017 of 53.7 billion euros, and thirteen brands with sales of over one billion euros: Axe/Lynx, Dove, Omo, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rexona/Degree, Sunsilk and Surf. It is a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever plc, based in London. The two companies operate as a single business, with a common board of directors. Unilever is organised into four main divisions – Foods, Refreshment (beverages and ice cream), Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, United Kingdom and United States.Unilever was founded on September 2, 1929, by the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. During the second half of the 20th century, the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide. It has made numerous corporate acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry's (2000), Alberto-Culver (2010), Dollar Shave Club (2016) and Pukka Herbs (2017). Unilever divested its specialty chemicals businesses to ICI in 1997. In the 2010s, under the leadership of Paul Polman, the company gradually shifted its focus towards health and beauty brands and away from food brands showing slow growth.Unilever plc has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. Unilever N.V. has a primary listing on Euronext Amsterdam and is a constituent of the AEX index. The company is also a component of the Euro Stoxx 50 stock market index. Unilever N.V. also has a primary listing in NYSE.
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