Osaka efter whitewashing-skandalen: Uppenbart brun
En av tennisspelaren Naomi Osakas huvudsponsorer anklagades tidigare i veckan för ”whitewashing” och plockade därför ner en reklamfilm. Nu uttalar sig japanskan om händelsen, skriver Sportbladet.
– Jag är brun, det är ganska uppenbart. Men jag tror inte att de gjorde det medvetet. Men jag tycker verkligen att de ska prata med mig nästa gång de ska ta med mig i en reklam, säger hon.
Nudelföretaget Nissin fick stark kritik för reklamfilmen då tennisspelaren, som har föräldrar från Japan och Haiti, framställdes som en vit kvinna. Företaget har därefter bett om ursäkt.
Naomi Osaka spelar final mot Petra Kvitova i morgon förmiddag.
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bakgrund
Naomi Osaka
Wikipedia (en)
Naomi Osaka (大坂 なおみ, Ōsaka Naomi, born October 16, 1997) is a professional tennis player who represents Japan. She is the reigning US Open champion in women's singles. Osaka has a career-high Women's Tennis Association (WTA) ranking of No. 4 in the world, which she achieved in October 2018. She has won two titles and reached four finals on the WTA Tour.
Born in Japan to a Haitian father and a Japanese mother, Osaka has lived in the United States since she was three years old. She first came to prominence at the age of sixteen when she defeated former US Open champion Samantha Stosur in her WTA Tour debut at the 2014 Stanford Classic. Two years later, she reached her first WTA final at the 2016 Pan Pacific Open in Japan to enter the top 50 of the WTA rankings. Osaka made her breakthrough into the upper echelon of women's tennis in 2018, when she won her first WTA title at the Indian Wells Open. In September, she won the US Open, defeating 23-time major champion Serena Williams in the final to become the first Japanese player to win a Grand Slam singles tournament. Later in the year, she also became the highest ranked Japanese player in history, tying the mark set by Kimiko Date and Kei Nishikori, and finished the season as the tour leader in prize money.
Osaka is known for her multi-ethnic background and her shy, candid personality. On the court, she has an aggressive playing style with a powerful serve that can reach 125 miles per hour (200 km/h).
bakgrund
Whitewashing
Wikipedia (en)
Whitewashing in beauty is a phenomenon in the intersection of the fashion industry, digital photography, mass media, marketing and advertising. It describes a situation in which the skin tone of non-white women (less often of men) – when depicted in magazine covers, advertisements, commercials, music videos, etc. – is, digitally retouched or physically modified to appear whiter. Whitewashing can also present itself in the alteration of hair texture to resemble Eurocentric beauty ideals of straight hair. Whitewashing can be seen in the form of skin whitening, either digitally or with harmful skin bleaching products, or by chemically relaxing textured hair to make it conform to Eurocentric beauty standards. Additionally, plastic surgery can be used to alter features to make them appear more European, such as double eyelid surgery.
Whitewashing has been seen for centuries in the media, through film, photography, advertising, etc. Whitewashing in Hollywood is a prevalent issue, often attributed to the lack of racial diversity in the industry itself. Advertising companies often will airbrush their models to make them appear to have lighter skin, as seen in the L'orealcampaign with Beyoncé in 2008.Whitewashing can also be seen when a film or television show based on a book or other precedent decides to rewrite a non-white role as white and use a white actor to portray the role. This is not to be confused with blackface, which is when a person who is not Black attempts to portray a darker skin tone with makeup or digital editing. This type of whitewashing is most common in the film industry and has been a problem since the beginning of Hollywood. More people of color are being represented in the industry as of late, but whitewashing remains a prevalent issue that can affect self-image of young children whose races have been marginalized in film.'
Cultural whitewashing is also common in the media, in which a culture's traditions are tweaked to satisfy Western stereotypes, such as in the popular film Step Up.
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