Analytiker: Viktigt att göra precis som Hollywood
Gamingbolagen måste precis som Hollywood skapa pålitliga serier – franchises – som publiken följer och kommer tillbaka till, säger Jefferies analytiker Timothy O'Shea till CNN Money.
Ett exempel är Take-Two Interactives braksuccé GTA V – på onsdagen meddelades det att spelet nu är det mest sålda i USA någonsin. Och trots att det är fyra år sedan GTA V släpptes drar det fortfarande in stora pengar – fans verkar gilla att köpa bilar och hus som de kan använda i spelet, säger O’Shea.
Take-Two höjde på onsdagen prognosen för det innevarande kvartalet och aktien rusade 11 procent. Branschkollegan Activision Blizzard lyfte 5 procent efter en stark öppningshelg för nya Call of Duty: WW2.
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Take-Two Interactive
Wikipedia (en)
Take-Two Interactive Software, Inc. is an American multinational publisher and distributor of video games and video game peripherals. Take-Two wholly owns publishers Rockstar Games and 2K Games. The company's headquarters are in New York City, with international headquarters in Windsor, United Kingdom. Development studio locations include San Diego, Vancouver, Toronto and Novato, California. Notable game series published by Take-Two include Grand Theft Auto, Civilization, NBA 2K, BioShock and Borderlands. As owner of 2K Games, Take-Two publishes its 2K Sports titles, and creates free-to-play mobile titles through Social Point. It also acted as the publisher of Bethesda Softworks's 2006 game, The Elder Scrolls IV: Oblivion. As of September 2017, it is the third largest publicly-traded game company (after Activision Blizzard and Electronic Arts) in the Americas and Europe.
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Activision Blizzard
Wikipedia (en)
Activision Blizzard, Inc. is an American interactive entertainment company. Headquartered in Santa Monica, California and founded in 2008 through the merger of Vivendi Games and Activision, the company is traded on the NASDAQ stock exchange under the ticker symbol NASDAQ: ATVI, and since 2015 has been one of the stocks that make up the S&P 500. Activision Blizzard currently includes five business units: Activision, Blizzard Entertainment, Major League Gaming, Activision Blizzard Studios, and King Digital Entertainment.
The company owns and operates additional studios under an independent studios model, including Treyarch, Infinity Ward and Toys for Bob, and its titles have broken a number of release records. Call of Duty: Black Ops III grossed $550 million in worldwide sales during its opening weekend in 2015, making it the biggest entertainment launch of the year. The company's franchises also include Call of Duty, Destiny, Skylanders, Blizzard Entertainment's World of Warcraft, StarCraft, Diablo, Hearthstone, Heroes of the Storm, and Overwatch, Sierra Entertainment's King's Quest, Space Quest, Police Quest, Leisure Suit Larry, and The Legend of Spyro, and King's Candy Crush Saga, Pet Rescue Saga, and Farm Heroes Saga.. As of September 2017, it is the largest game company in the Americas and Europe in terms of revenue and market capitalization
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