Anställda skulle sparkas – ”behöll solglasögonen på”

Pitchfork (formerly Pitchfork Media) is an American online music publication owned by Condé Nast. Launched as an independent music blog by writer Ryan Schreiber in 1996 while he was working at a record store in suburban Minneapolis, the website earned a reputation for its extensive coverage of alternative and independent music. It has since expanded to cover other genres of music including hip hop and pop.The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets. Since 2016, it has published retrospective reviews of classics, and other albums that it had not previously reviewed, each Sunday. The site publishes "best-of" lists—albums, songs—and annual features and retrospectives each year. During the 1990s and 2000s the site's reviews—favorable or otherwise—were considered widely influential in making or breaking careers.Originally headquartered in Minneapolis, Pitchfork relocated its offices to Chicago and, in 2011, to Brooklyn. Condé Nast acquired the company in 2015, while Schreiber and president Chris Kaskie remained in their posts until 2019 and 2017, respectively. Its offices are currently located in One World Trade Center alongside other Condé Nast publications and, in January 2024 it was announced that the brand was merging with one of those publications, GQ.