Dejtingappen Bumble köper franska rivalen Fruitz
Den amerikanska dejtingappen Bumble har meddelat att man kommer att genomföra sitt första uppköp. Det är den franska rivalen Fruitz som Bumble har lagt vantarna på. Fruitz har haft en mycket stark användartillväxt i Frankrike, Belgien, Nederländerna, Schweiz, Spanien och Kanada, men Bumble har avböjt att kommentera hur stor användarbasen är. Bumble vill inte heller avslöja hur mycket man betalar för Fruitz.
Bumble
Wikipedia (en)
Bumble is an online dating application. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. In heterosexual matches, only female users can make the first contact with matched male users, while in same-sex matches either person can send a message first. The app is a product of Bumble Inc.
Users can sign up using their phone number or Facebook profile, and have options of searching for romantic matches or, in "BFF mode", friends. Bumble Bizz facilitates business communications. Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder, a dating app she says she co-founded, due to growing tensions with other company executives. Wolfe Herd has described Bumble as a "feminist dating app". As of January 2021, with a monthly user base of 42 million, Bumble is the second-most popular dating app in the U.S. after Tinder. According to a June 2016 survey, 46.2% of its users are female. According to Forbes, by 2017 the company was valued at more than $1 billion, and the company reports having over 55 million users in 150 countries as of 2019.
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