Enorm användartillväxt för Disney+

Disney+ (pronounced Disney Plus) is a subscription video on-demand streaming service owned and operated by the Direct-to-Consumer & International (DTCI) subsidiary of The Walt Disney Company. The service primarily distributes films and television series produced by The Walt Disney Studios and Walt Disney Television, with the service also advertising content from Disney's Marvel, National Geographic, Pixar, and Star Wars brands in particular. Original films and television series are also distributed on Disney+, with ten films and seven series having been produced for the platform as of November 2019. Serving adjacent to Disney's other streaming platforms – the general programming-oriented Hulu and the sports-oriented ESPN+ – Disney+ focuses on family-oriented entertainment. Disney+ relies on technology developed by Disney Streaming Services, originally established as BAMTech in 2015, when it was spun off from MLB Advanced Media (MLBAM). Disney increased its ownership share of BAMTech to a controlling stake in 2017, and subsequently transferred ownership to DTCI as part of a corporate restructure in anticipation of Disney's acquisition of 21st Century Fox. With BAMTech helping to launch ESPN+ in early 2018, and Disney's streaming distribution deal with Netflix ending in 2019, Disney took the opportunity to use technologies being developed for ESPN+ to establish a Disney-branded streaming service that would feature its content. Production of films and television shows to feature exclusively on the platform began in late 2017; Marvel's original series for Netflix were cancelled in favor of Marvel Cinematic Universe series for Disney+. Disney+ debuted on November 12, 2019, in the United States, Canada, and the Netherlands. The service was expanded to Australia, New Zealand, and Puerto Rico a week later, and expanded to select European countries in March 24, 2020. It became available in India in April through Disney's Hotstar streaming service which was rebranded as Disney+ Hotstar. Further expansions are planned for Europe and Latin America in mid 2020, as Disney's existing international streaming distribution deals with competing services expire. Upon launch, the service was met with positive reception of its content library, but was criticized for technical problems. Alterations made to movies and TV shows also attracted media attention. Ten million users subscribed to Disney+ within its first day of operation. The service has 54.5 million subscribers as of May 4, 2020.