Hem
Catwalk i Paris. Arkivbild. (Benoit Tessier / TT NYHETSBYRÅN)

Franska modejättar: Slut med ultrasmala modeller

De franska moderivalerna LVMH och Kering tar till sig av kritiken: de båda har kommit överens om att sluta anlita ultrasmala modeller för modevisningar och kampanjer. Det rapporterar Reuters.

De båda bolagen kommer bland annat förbjuda modeller med de minsta klädstorlekarna. Dessutom ska modeller under 16 år inte visa kläder för vuxna. Kering och LVMH uppger att överenskommelsen går längre än den franska lag mot smala modeller som stiftades 2015 men blev relativt urvattnad efter påtryckningar från modeindustrin.

LVMH och Kering äger bland annat varumärkena Louis Vitton, Gucci och Yves Saint Laurent.

 
LVMH
Wikipedia (en)
LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH, is a French multinational luxury goods conglomerate, native of France and headquartered in Paris. The company was formed in 1987 under the merger of fashion house Louis Vuitton with Moet Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and Hennessy, the cognac manufacturer. It controls around 60 subsidiaries that each manage a small number of prestigious brands. The subsidiaries are often managed independently. The oldest of the LVMH brands is wine producer Château d'Yquem, which dates its origins back to 1593. Christian Dior, the luxury goods group, is the main holding company of LVMH, owning 40.9% of its shares, and 59.01% of its voting rights. Bernard Arnault, majority shareholder of Dior, is Chairman of both companies and CEO of LVMH. In 2017, Arnault purchased all the remaining Christian Dior shares in a reported $13.1 billion buy out. The Dapifer reports that LVMH will gain ownership of Christian Dior haute couture, leather, both men’s and women’s ready-to-wear, and footwear lines. Arnault's successful integration of various famous aspirational brands into a single group has inspired other luxury companies into doing the same. Thus, the French conglomerate Kering (formerly named PPR) and the Swiss-based Richemont have also created extended portfolios of luxury brands. The company is a component of the Euro Stoxx 50 stock market index.
 
Kering
Wikipedia (en)
Kering (founded in 1963) is an international luxury group based in Paris. It owns luxury brands including Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron, Brioni, as well as Puma and Volcom in its Sport & Lifestyle portfolio. Kering has been headed by François-Henri Pinault since 2005, has been quoted on Euronext Paris since 1988, and has been a constituent of the CAC 40 index since 1995.
Omni är politiskt obundna och oberoende. Vi strävar efter att ge fler perspektiv på nyheterna. Har du frågor eller synpunkter kring vår rapportering? Kontakta redaktionen