Hem
(Joel Sund/TT)

Gen Z bakom boom i second hand: ”Extrem förändring”

Intresset för att handla second hand stiger snabbt, både i butiker men även online. Främst är det så kallade generation Z – det vill säga personer födda i mitten av 90-talet och framåt – som ligger bakom utvecklingen, rapporterar Ekonomiekot Extra.

En stor anledning är att det är mer klimatvänligt att handla sina kläder begagnat.

– Den största förändringen i inställningen till second hand har vi sett sista två åren och kanske framförallt under våren 2023, säger Jimmy Heibert, vd på appen Plick, till radion.

Under fjolåret hade begagnatmarknaden för kläder ”en kraftig tillväxt”, säger Svensk handels innovationschef Per Ljungberg, och steg 28 procent globalt – vilket är tre gånger snabbare än branschen i sin helhet.

bakgrund
 
Generation Z
Wikipedia (en)
Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Most members of Generation Z are children of Generation X or younger Baby Boomers. The older members may be the parents of the younger members of Generation Alpha.As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z, even if not necessarily digitally literate, have been dubbed "digital natives". Moreover, the negative effects of screen time are most pronounced in adolescents compared to younger children. Compared to previous generations, members of Generation Z tend to live more slowly than their predecessors when they were their age; have lower rates of teenage pregnancies; and consume alcohol (but not necessarily other psychoactive drugs) less often. Generation Z teenagers are more concerned than older generations with academic performance and job prospects, and are better at delaying gratification than their counterparts from the 1960s despite concerns to the contrary. Sexting among adolescents has grown in prevalence; the consequences of this remain poorly understood. Additionally, youth subcultures have been quieter though they have not disappeared.Globally, there is evidence that the average age of pubertal onset among girls has decreased considerably compared to the 20th century with implications for their welfare and their future. Additionally, the prevalence of allergies among adolescents and young adults in Generation Z is greater than the general population; there is greater awareness and diagnosis of mental health conditions, and sleep deprivation is more frequently reported. In many countries, Gen Z youth are more likely to be diagnosed with intellectual disabilities and psychiatric disorders than older generations.Around the world, members of Generation Z are spending more time on electronic devices and less time reading books than before, with implications for their attention spans, vocabulary, academic performance, and future economic contributions. In Asia, educators in the 2000s and 2010s typically sought out and nourished top students; in Western Europe and the United States, the emphasis was on poor performers. Furthermore, East Asian and Singaporean students consistently earned the top spots in international standardized tests in the 2010s.As consumers, their aggregate purchasing behavior deviates from the ideals and values commonly associated with them in opinion polls.

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