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(NG HAN GUAN / TT NYHETSBYRÅN/ NTB Scanpix)

Ikea satsar 14 miljarder i den kinesiska marknaden

Ikea investerar motsvarande knappt 14 miljarder kronor i sin verksamhet i Kina, enligt Bloomberg.

– Vi har en stark tro på den kinesiska marknaden, säger Anna Pawlak-Kuliga, ansvarig för möbeljättens verksamhet i Kina.

Pengarna ska användas till att digitalisera Kinaverksamheten, skriver Direkt och hänvisar till tidningen Beijing Evening News.

Direkt skriver också att det är Ikeas hittills största satsning någonsin i Kina.

Ikeas försäljning i Kina har minskat tre år i rad, skriver Bloomberg.

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Ikea
Wikipedia (en)
IKEA (, Swedish: [ɪ²keːa]) is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008. It was founded in Sweden in 1943 by 17-year-old carpenter Ingvar Kamprad, who was listed by Forbes in 2015 as one of the ten richest people in the world, worth more than $40 billion. The company's name is an acronym that consists of Kamprad's initials with those of Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, southern Sweden).The business a private company owned by Inter IKEA Systems B.V. registered in the Netherlands and controlled by its founder Ingvar Kamprad. The company is known for its modernist designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development, corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion. The IKEA group has a complex corporate structure, which members of the European Parliament have alleged was designed to avoid over €1 billion in tax payments over the 2009–2014 period. It is controlled by several foundations based in the Netherlands and Liechtenstein.As of June 2019, there are 423 IKEA stores operating in 52 countries. In fiscal year 2018, €38.8 billion (US$44.6 billion) worth of IKEA goods were sold. The IKEA website contains about 12,000 products and is the closest representation of the entire IKEA range. There were over 2.1 billion visitors to IKEA's websites in the year from September 2015 to August 2016. The company is responsible for approximately 1% of world commercial-product wood consumption, making it one of the largest users of wood in the retail sector.Most of IKEA's stores and factories were previously owned by INGKA, a holding company controlled by the Stichting INGKA Foundation, one of the 40 wealthiest foundations in the world.
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