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Lego i samarbete med kinesiska techjätten Tencent

Den danska leksakstillverkaren Lego inleder nu ett samarbete med den kinesiska techjätten Tencent rörande ett socialt nätverk för barn. Lego har skördat stora framgångar just på den kinesiska marknaden på senare år.

”Vi har sett fler och fler kinesiska barn engagera sig digitalt med världen, och det här samarbetet kan ge dem säkert och fantasifullt innehåll som stöd för sina behov av inlärning, utveckling och underhållning” säger Jacob Kragh, som är chef för Legos verksamhet i Kina.

 
Tencent
Wikipedia (en)
Tencent Holdings Limited (Chinese: 腾讯控股有限公司; pinyin: Téngxùn Kònggǔ Yǒuxiàn Gōngsī; literally: "Soaring information"; SEHK: 700) is a Chinese multinational investment holding conglomerate whose subsidiaries provide various Internet-related services, products, entertainment and technology both in China and globally. Its twin-skyscrapers headquarters Tencent Seafront Towers (also known as Tencent Binhai Mansion) are based in Nanshan District, Shenzhen, and has received several awards for its architecture. Tencent is the world's biggest investment corporation, one of the largest Internet and technology companies, as well as the largest and most valuable gaming and social media company in the world. It is one of the top 5 biggest firms in the world alongside Apple, Alphabet, Microsoft and Amazon. Its many services include social network, music, web portals, e-commerce, mobile games, internet services, payment systems, smartphones, and multiplayer online games, which are all among the world's biggest and most successful in their respective categories. Offerings in China include the well-known instant messenger Tencent QQ and one of the largest web portals, QQ.com. Its mobile chat service WeChat has helped bolster Tencent's continued expansion into smartphone services, and has been credited as one of the world's most powerful apps. It also owns majority of China's music services (Tencent Music Entertainment), with more than 700 million active users and 120 million paying subscribers, the world's largest and most profitable. As of January 2018, the company has a market value of US$542 billion (HK$4.22 trillion), and is Asia's most valuable company (Saudi Aramco has not been listed), with continued revenue growth, massive user base and investments into new areas. It maintained an exceedingly high buy rating of 98% from stock watchers, credited to its bullish outlook. It is the first Asian company to cross the US$500 billion valuation mark, while surpassing Facebook in market value on 20 November 2017, and became the world's most valuable social media company. Tencent has been credited as one of the world's most innovative companies by numerous media and firms, such as Boston Consulting Group. Tencent controls hundreds of subsidiaries and associates in numerous industries and areas, creating a broad portfolio of ownerships and investment across a diverse range of businesses including e-commerce, retail, video gaming, softwares, virtual reality, ride-sharing, banking, financial services, fintech, consumer technology, computer technology, automobile, film production, movie ticketing, music production, space technology, natural resources, smartphones, big data, agriculture, medical services, cloud computing, social media, IT, advertising, streaming media, artificial intelligence, robotics, UAVs, food delivery, courier services, e-book, internet services, education and renewable energy. It is one of the most active investment corporations in the world, with recent focus on start-ups within Asia’s burgeoning tech scene. The company employs more than 7000 active Chinese Communist Party members, 60 percent of which in leading technical positions throughout the firm, accounting for roughly 23 percent of its total work force.
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