Många Netflix-användare tänker skaffa Disney+
33 procent av Netflix användare tänker skaffa Disneys nya streamingtjänst Disney+, enligt en enkät från investmentbanken Piper Jaffray som citeras av Finwire.
Det är en ökning från 28 procent i september vilket betyder att fler användare har blivit sugna på Disney+ sedan lanseringen 12 november.
Piper Jaffray-analytikern Michael Olson poängterar dock att det är få Netflix-användare som funderar på att säga upp sitt abonnemang utan att de kan tänka sig att ha bägge tjänsterna,
bakgrund
Disney+
Wikipedia (en)
Disney+ (pronounced Disney Plus) is an American subscription video on-demand streaming service owned and operated by the Direct-to-Consumer & International (DTCI) division of The Walt Disney Company. The service primarily distributes the films and television series of The Walt Disney Studios, Walt Disney Television, and their subsidiaries; content from Lucasfilm, Marvel Studios, National Geographic, and Pixar in particular are featured in marketing for the service. Original films and television series are also distributed on the service, such as the documentary series The Imagineering Story, the musical romance film Lady and the Tramp, and the space western series The Mandalorian. Serving adjacent to The Walt Disney Company's other streaming platforms – the general programming-oriented Hulu and the sports-oriented ESPN+ – Disney+ focuses on "family-oriented entertainment", and does not feature R-rated films or TV-MA-rated programming.
Disney+ relies on technology developed by Disney Streaming Services, originally established as BAMTech in 2015, when it was spun off from MLB Advanced Media (MLBAM). The Walt Disney Company increased its ownership share of BAMTech to a controlling stake in 2017, and subsequently transferred ownership to DTCI as part of a corporate restructure in anticipation of The Walt Disney Company's acquisition of 21st Century Fox. With BAMTech helping to develop ESPN+ for a 2018 launch, and Disney's streaming distribution deal with Netflix ending in 2019, The Walt Disney Company took the opportunity to develop a Disney-branded streaming service that would feature its content. Production of films and television shows to feature exclusively on the platform began soon after; Marvel's original series for Netflix was notably cancelled in favour of a Marvel Cinematic Universe series for Disney+.
Disney+ debuted on November 12, 2019 in Canada, the United States, and the Netherlands. The service was expanded to Australia, New Zealand, and Puerto Rico a week later, and will be expanded to select European countries in March 2020. Further expansions are planned for Europe and Latin America in late 2020 through 2021, as Disney's international streaming distribution deals with competing services expire. Upon launch, the service was met with positive reception to its content library, though was criticised for technical difficulties. Alterations made to The Simpsons and Gravity Falls also attracted media attention. Within its first day of operation, Disney+ earned 10 million subscribers.
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