Shein bötfälls för missvisande information

Shein ( SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, cosmetics, shoes, bags, and other fashion items. Shein mainly targets Europe, America, Australia, and the Middle East along with other consumer markets worldwide. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among younger Millennial and older Generation Z consumers. The company was initially compared to a drop shipping business, as it was not involved in design and manufacturing, instead sourcing products from the wholesale clothing market in Guangzhou. Beginning in 2012, Shein began to establish its own supply chain system, transforming itself into a fully integrated retailer. The company has established its supply chain in Guangzhou with a network of more than 3,000 suppliers as of 2022. However, it has faced controversy due to the reports of Chinese sweatshops and child labor. In 2022, the company moved its headquarters from China to Singapore for regulatory, international expansion, and financial reasons – while keeping its supply chains and warehouses in China. In 2023, Shein generated US$32 billion in revenue, with about US$50 billion forecasted for 2024 – nearly as much as established retailers Zara and H&M combined. Shein was valued at $100 billion after a funding round in April 2022. As of February 2025, it was valued at $30 billion. According to Bloomberg Businessweek and others, Shein's business model has benefitted from the China–United States trade war, particularly with regard to customs tax advantages. In recent years, Shein has found itself in the middle of trademark disputes, lawsuits involving competitors, and product safety concerns, as well as accusations of tax evasion and being involved in labor law and human rights violations.