Uppstickarnas taktik mot Apple – ratar e-handel
De kinesiska mobiltillverkarna Oppo och Vivo har på bara ett par år blivit störst på hemmamarknaden. Bland annat har de trängt undan Apple. Orsaken är, enligt experter Bloomberg har talat med, att bolagen har undvikit e-handeln. I stället har de satsat på de fysiska butikerna. Där sker tre fjärdedelar av all smartphone-försäljning i Kina. Till skillnad från Apple har Oppo och Vivo på det sättet visat sig vara villiga att dela sina vinster med butikerna, säger analytikern Jin Di till Bloomberg.
bakgrund
Oppo Electronics
Wikipedia (en)
OPPO Electronics Corp. (commonly referred to as OPPO, stylised as oppo) is a Chinese electronics manufacturer based in Dongguan, Guangdong. Its major product lines include smartphones, Blu-ray players and other electronic devices. Globally registered in 2001 and founded in 2004, the company has registered the OPPO brand name in many parts of the world.
It is a subsidiary of BBK Electronics Corporation which markets smartphones under the Oppo, OnePlus and Vivo brands.
bakgrund
Vivo Smartphone
Wikipedia (en)
Vivo is a Chinese multinational technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. It was founded in 2009 in Dongguan, Guangdong as a sub-brand of BBK Electronics. The brand focuses on providing a high quality audio experience for users by utilising Hi-Fi chips in its smartphones. Software developed by the company includes the Vivo App Store, iManager, and a proprietary Android-based operating system called Funtouch OS.
In 2012 Vivo released the X1, at the time the world’s thinnest smartphone. The X1 was also the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic. Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s. Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot.
Quickly becoming a major player in the smartphone industry, Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7%. With research and development centers in Shenzhen and Nanjing, the company employed 1,600 R&D personnel as of January 2016.
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