Uppgifter: Twitch ska ta upp kampen med Youtube
Den Amazon-ägda streamingtjänsten Twitch – som i dagsläget primärt är känd som en plattform för streaming av populära spel – ska enligt uppgifter till Bloomberg stå i begrepp att bredda sitt utbud aggressivt. Det hela ska vara ett led i en satsning på att utmana Googles Youtube, något som i sin tur ska leda till större annonsintäkter. Enligt Bloomberg så ska Amazon och Twitch ha lyckats teckna avtal med mängder av populära mediabolag och personligheter som i dagsläget huserar primärt på Youtube.
Men även om man tänkt bredda sig innehållsmässigt, så ska huvudfokuset för Twitch även fortsättningsvis ligga på gamingrelaterat innehåll.
Twitch.tv
Wikipedia (en)
Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon. Introduced in June 2011 as a spin-off of the general-interest streaming platform, Justin.tv, the site primarily focuses on video game live streaming, including broadcasts of eSports competitions, in addition to creative content, "in real life" streams, and more recently, music broadcasts. Content on the site can either be viewed live or via video on demand or VOD.
The popularity of Twitch eclipsed that of its general-interest counterpart. In October 2013, the website had 45 million unique viewers, and by February 2014, it was considered the fourth largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. That month, the service was acquired by Amazon for US$970 million, which later led to the introduction of synergies with the company's subscription service Amazon Prime. Twitch later acquired Curse, an operator of online video gaming communities and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play.
By 2015, Twitch had more than 1.5 million broadcasters and 100 million viewers per month. As of Q3 2017, Twitch still remains the leading live streaming video service for video games in the US, and has an advantage over YouTube Gaming. As of May 2018, it now has 2.2 million broadcasters monthly and 15 million daily active users.
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