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HMD Global Oy, branded as HMD, is a Finnish company affiliated with Nokia. Operating since December 2016, the firm develops and markets smartphones and feature phones under the "Nokia" brand name. The company has exclusive rights to the brand for mobile phones through a licensing agreement. It was created by inheriting Microsoft Mobile's feature phone business, which was sold by Nokia in 2014. They are in a "close partnership" with Google and use the Android software on their smartphones, whereas on their feature phones the Series 30+ platform is mainly used. The HMD brand is only used for corporate purposes and does not appear in advertising, whereas the name Nokia Mobile is used on social media. HMD is headquartered in Espoo, opposite Nokia's head office, and the company is largely headed by former Nokia executives. The first CEO was Arto Nummela, a Nokia veteran for 17 years, until July 2017 when President Florian Seiche took over as CEO. Manufacturing is outsourced to Foxconn. Nokia has no investment in HMD but remains a partner, setting mandatory requirements and providing patents and technologies, in return for royalty payments. HMD use a marketing strategy advertising the Nokia phones as "pure, secure and up to date" (referring to a stock Android interface and its commitment to fast updates) as well as brand trust and nostalgia.