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Efter AI-racet: Företag vill få kontroll på kostnaderna

Trenden med så kallad tokenmaxxing har varit glödhet under inledningen av året. Men efter en vår av maxade AI-utgifter vill nu allt fler företag få bättre kontroll över kostnaderna, skriver SvD.

Edvin Fernqvist, teknisk chef på AI-bolaget Bemlo, menar att den första fasen av tokenmaxxing är på väg att ebba ut och att företagen nu ställer högre krav på att AI-utgifterna ska ge resultat. Men för egen del fortsätter bolaget att investera i avancerade AI-modeller och AI-agenter.

– Vi kör oavsett priset. Det finns fortsatt så mycket fler saker att göra än tid att göra det, säger han.

 
Tokenmaxxing i korthet
Wikipedia (en)
Token maxxing or tokenmaxxing (also token maxing) is a metric used in an attempt to track productivity in the workplace especially for those using artificial intelligence (AI) based services. AI services charge for each token which represent units of effort expended by an AI service to solve a problem. Some believe that token consumption equates to productivity and thus can be used as a metric to monitor an employee's work. Supporters believe that higher token usage indicates higher productivity and higher utilization of powerful AI services. This also suggests that those not consuming enough tokens may be less productive and underutilizing powerful AI services. This belief might lead to an environment that incentivizes higher token usage to predict increased productivity. Critics of token maxxing as a metric claim that prudent workers will maximize any metric that management wants increased to gain a workplace advantage. For example, engineers in the tech industries pressed to consume as many tokens as possible might run several AI agents in tandem, enter longer input prompts, or automate their tasks to maximize their token consumption. To management, this higher token usage may indicate potential productivity, but in reality may cause additional token costs, worker burnout, or actually create more bloated code of lower quality. Another claim is AI service companies potentially benefit from such an emphasis on token consumption and actively encourage the trend. Some developers have publicly advocated the practice. Developer Sigrid Jin, who said he used 50 billion tokens in a single year, has argued that maximizing token consumption is the best way to understand the value of AI, advising others to spend as much on AI usage as they pay in rent to obtain a return on investment.

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