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Cambridge Analytica (CA) is a British political consulting firm which combines data mining, data brokerage, and data analysis with strategic communication for the electoral process. It was incorporated in Canary wharf, London as "SCL USA Limited" in January 2015 as a subsidiary of its American parent company SCL Group to participate in American politics. In April 2016, its name was changed to Cambridge Analytica (UK) limited. As per investigations by Guardian, Channel 4 and DW, CA was established in 2013, however official records from Companies house UK only date it back to 2015. In 2014, CA was involved in 44 US political races. The company is partly owned by the family of Robert Mercer, an American hedge-fund manager who supports many politically conservative causes. The firm maintains offices in London, New York City, and Washington, D.C.. In 2015, it became known as the data analysis company working initially for Ted Cruz's presidential campaign. In 2016 CA worked for Donald Trump's presidential campaign, and on the Leave.EU-campaign for the United Kingdom's withdrawal from the European Union. CA's role in those campaigns has been controversial and is the subject of ongoing criminal investigations in both countries. Political scientists dispute CA's claims about the effectiveness of its methods of targeting voters. On 17 March 2018, The New York Times and The Observer reported on Cambridge Analytica's use of personal information acquired from Facebook, without users' permission, by an external researcher who claimed to be collecting it for academic purposes. In response, Facebook banned Cambridge Analytica from advertising on its platform. The Guardian further reported that Facebook had known about this security breach for two years but had done nothing to protect its users. A series of undercover investigative videos released in March 2018 showed Cambridge Analytica's Chief Executive Officer, Alexander Nix, boasting about using prostitutes, bribery sting operations, and honey traps to discredit politicians on whom it conducted opposition research. Nix also claimed that the company "ran all of (Donald Trump's) digital campaign", including possible illegal activities. The Information Commissioner of the UK has asked for a warrant to search the company's servers.